Use Klay like Cash
Confidential Transactions and Peer-to-Peer Convenience
On klay.cash, information related to KLAY deposits and withdrawals—such as the sender’s wallet address—is encrypted and kept confidential. This enables transactions that leave no trace, much like cash.
By prioritizing data protection, the service makes KLAY easier to use. Converting KLAY into gift card form further allows for convenient peer-to-peer transactions.
These efforts aim to drive mass adoption within the Klaytn ecosystem and expand everyday use of KLAY.
Branding
Problem
The main drawback of this protocol is the perception that its transaction anonymization could be misused for malicious purposes.
Solution
Overemphasizing only the positive aspects risked creating an inconsistent brand image. To build trust, the brand was designed to remain neutral, highlighting factual information through clean visual elements. At the same time, the conversion of KLAY to cash was expressed in a more playful and dynamic way to balance clarity with approachability.
Keywords
Key visuals
The circle signifies the coin (Klay), while the square represents cash.
Symbol logo
As if capturing the moment when "klay" transforms into "cash"
The red color represents "klay," signifying magma, while the green color represents "cash."
Color palette
The “Obviously” typeface combines wavy curves with sharp edges, effectively capturing the brand’s concept while expressing a flexible and playful visual mood.
Bold weights, paired with neon-colored elements against a dark background, create striking contrasts that enhance visual impact.
